Writing a questionnaire seems like a piece of cake at first. You know what information you want to get and ask targeted question to extract them. However, without proper training and practical experience, it is easy to design surveys that will lead to very poor results because you accidentally included one or more common design flaws.
Writing good surveys and questions is a very specific job that calls for the need of an expert in the field. Companies often try to write survey questions for themselves to save money, but such questionnaires can be very subjective in nature and obtain worthless results. This in turn leads to further loss of time and money, not to mention the stress it generates.
If you want a questionnaire done right, you are highly advised to bring in the expert in designing survey questions. Yes, it may take time to recruit him or her and an extra expensive will be generated, but if you really want to extract the objective information that you need from people the time and money is well worth it.
Doing it yourself would almost certainly cost you more time and hence money yielding lower quality of results. A researcher who specializes in survey design does this every day for his or hers living – they will employ standard methods, along with tricks of the trade, that you will not have a benefit of using if you’re doing everything yourself.
Research experts are trained to achieve higher response and completion rates and extract information that is truly unbiased. In such a way, you can leave the problems with survey questions to an expert while you can at the same time focus on the task you have at hand. An expert will also do the data analysis and present you the results. The presentation is the key from which you will use the analysis to take actions that need to be taken.